Brand Asset Management: Driving Profitable Growth Through Your Brands
Scott M. Davis$16.96
$19.95
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Binding Type: Paperback
Publisher: Jossey-Bass
Published: 09/27/2002
ISBN: 9780787963941
Pages: 265
Weight: 0.76lbs
Size: 9.04h x 5.96w x 0.78d
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Binding Type: Paperback
Publisher: Jossey-Bass
Published: 09/27/2002
ISBN: 9780787963941
Pages: 265
Weight: 0.76lbs
Size: 9.04h x 5.96w x 0.78d