Born Global Firms: A New International Enterprise

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 08/01/2009
ISBN: 9781606490129
Pages: 125
Weight: 0.43lbs
Size: 9.00h x 6.00w x 0.30d