Black Business Secrets

"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto--"don't be a worrier, be a warrior"--applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

Binding Type: Paperback
Publisher: Hay House
Published: 11/15/2010
ISBN: 9781401929541
Pages: 336
Weight: 0.90lbs
Size: 8.90h x 6.00w x 0.90d