Behind the Wheel at Chrysler

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read this book]" (New York Times Book Review). Index.


Binding Type: Paperback
Publisher: Mariner Books
Published: 10/17/1996
ISBN: 9780156004749
Pages: 368
Weight: 1.02lbs
Size: 8.48h x 5.50w x 0.89d

Review Citations: New York Times 12/29/1996 pg. 20