Be Unique or Be Ignored: The CEO's Guide to Branding

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

Binding Type: Paperback
Publisher: MHR Enterprises
Published: 11/11/2013
ISBN: 9780974501734
Pages: 166
Weight: 0.55lbs
Size: 9.02h x 5.98w x 0.38d