Barack Obama's Social Media Lessons For Business

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Binding Type: Paperback
Publisher: White Bullock Group, Inc
Published: 12/26/2008
ISBN: 9780578008028
Pages: 162
Weight: 0.84lbs
Size: 11.00h x 8.25w x 0.35d