Agile Marketing: Implementing Scrum in a Marketing Environment

In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI.FEATURES- An overview of Agile Principles and how they apply to marketing- An in-depth review of Scrum: its elements, roles, and practices- How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach- How to work with other Agile and non-Agile teams in an enterprise environment- The importance of continuous improvement in Agile Marketing- How to focus on business value when implementing Agile Marketing

Binding Type: Paperback
Publisher: Mercury Learning and Information
Published: 02/26/2025
ISBN: 9781501523571
Pages: 327
Weight: 1.24lbs
Size: 9.25h x 7.50w x 0.68d