Advertising with Small Budgets for Big Results: How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media

Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in "guerilla marketing" as a supplement to agency-created programs. It is designed to answer the questions "How" and "How much" and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training

Binding Type: Paperback
Publisher: Barrett Street Productions
Published: 03/03/2014
ISBN: 9780962712296
Pages: 276
Weight: 0.82lbs
Size: 9.00h x 6.00w x 0.58d