Advertising and Popular Culture: Studies in Variety and Versatility

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

Binding Type: Paperback
Publisher: University of Wisconsin Press
Published: 06/15/1992
ISBN: 9780879725280
Pages: 172
Weight: 0.89lbs
Size: 11.00h x 8.25w x 0.37d