A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers
Ed BarksLegendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: "I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization."
How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You'll achieve those long-range business and public policy goals for your company while enhancing your own career.
You'll gain invaluable insights on how to:
- Craft a cohesive communications strategy
- Enhance your media relations capabilities
- Sharpen your C-suite's public speaking skills
- Develop an advocacy strategy that delivers public policy results
- Learn how you can implement a sustained professional development program
- Make sure your messaging is magnetic
- Prepare for reputational risk
- Handle crisis communications
Buy this book today. Discover how to accelerate your career and innovate your business.
Binding Type: Paperback
Publisher: Ogmios Publishing
Published: 01/08/2019
ISBN: 9780974253879
Pages: 190
Weight: 0.58lbs
Size: 9.00h x 6.00w x 0.40d