A Strategic and Tactical Approach to Global Business Ethics, Second Edition

The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity, and to whatever degree or scale, are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.

Binding Type: Paperback
Publisher: Business Expert Press
Published: 01/12/2015
ISBN: 9781631570711
Pages: 150
Weight: 1.00lbs
Size: 9.00h x 6.00w x 0.71d