Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management


Rajagopal
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
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Evolving With Inclusive Business in Emerging Markets: Managing the New Bottom Line


Rajagopal
Evolving With Inclusive Business in Emerging Markets: Managing the New Bottom Line
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Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern Marketing


Rajagopal
Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern Marketing
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Innovative Business Projects: Breaking Complexities, Building Performance, Volume One: Fundamentals and Project Environment


Rajagopal
Innovative Business Projects: Breaking Complexities, Building Performance, Volume One: Fundamentals and Project Environment
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Innovative Business Projects: Breaking Complexities, Building Performance, Volume Two: Financials, New Insights, and Project Sustainability


Rajagopal
Innovative Business Projects: Breaking Complexities, Building Performance, Volume Two: Financials, New Insights, and Project Sustainability
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Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance


Rajagopal
Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance
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Proximity Marketing: Converging Community, Consciousness, and Consumption


Rajagopal
Proximity Marketing: Converging Community, Consciousness, and Consumption
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies


Rajagopal
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
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The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business


Rajagopal
The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
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Virtual Engagement: Managing Seamless Marketing with Technology


Rajagopal
Virtual Engagement: Managing Seamless Marketing with Technology
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