"...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer." --Stephen M Ostroff, MD, former deputy commissioner, Foods and Veterinary Medicine, FDA

Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four Secretaries of State on food and agriculture. He's here to personally guide you on smarter food choices to improve your quality of life.

What are we doing wrong? We have access to more nutrition facts and diet plans now than ever before. We have never known more about nutrition and yet, have never been more overweight. For most Americans, maintaining a balanced diet is more difficult than preparing taxes.

Learn to eat better. Jack Bobo reveals how the psychology of food is invisibly controlling us, in the grocery aisles, at restaurants, at the refrigerator, and in every other place where we make our crucial food choices. Behavioral science is changing the way we think about food and showing us how changes in our food environment can be harnessed to eat better and deliver a more balanced diet.

A balanced diet creates a healthy lifestyle routine and better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of the hidden influences and mental shortcuts our minds use to process information and how they often result in unhealthy food choices. Unhealthy food choices lead to bad habits and detract from the healthy lifestyle you deserve.

Understand the power of food psychology and turn your diet around:

• Make better decisions that lead to a healthy diet
• Fear less and enjoy more the food you eat
• Become a positive force for those around you

If you enjoyed books like Eat, Drink, and Be Healthy; SuperLife; How to Be a Conscious Eater; or How Not to Die; you'll love Why Smart People Make Bad Food Choices.