From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy. Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes, and even nonprofits will benefit by reading
Smashvertising! No matter what they sell--or how they sell it--this practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy.
FACT IS, your "sucky" ads contain invisible mistakes that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why! Stop the insanity! Instead, learn powerful techniques of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sell--or how you sell it--this practical, fast-reading book teaches you:
- How to write bulletproof ad copy like today's hottest online marketing experts
- How to use consumer psychology to crank out fiery ads, emails, websites, and more
- How to smoke your competition using direct-response concepts proven over decades with real-world experimentation
- The exact best DAYS and TIMES to send emails for maximum response
- How to ethically use psychology to motivate people to click that "BUY" button and pull out their credit cards
- Social media tricks for writing "Personally Magnetic" headlines
- How to use "Price Hooks" to instantly boost ad readership
Binding Type: Paperback
Publisher: Career Press
Published: 09/03/2024
ISBN: 9781632652065
Pages: 184
