Champ hasn't seen his father in a long time because Daddy Hippo has been in prison. No matter how hard Mommy Hippo tries, she can't get Champ to chat with his dad on the phone. Most of the time, he can't wait for the conversation to end. Until Daddy Hippo finally finds a hobby he has in common with his son and their relationship blossoms into something beautiful. As Simple As Cereal is a story all about sharing something special with the people you love. Sometimes distance can make it difficult to connect with our loved ones. When you're not there with them every day, you miss out on a lot of the big moments. But if you love someone enough, you will always find something to talk about, even if it's something as simple as cereal.