At specific moments of your life - your body, mind, and heart will all hit record simultaneously. Sensations, words, experiences - they sink deep into your core and they live there, now - tip-toing out for air as you drift to sleep. These thoughts quietly burst through your consciousness while you stare out the window in the car at an escaping landscape. They warmly run down your back and over your face while you stand in a hot shower. Like an emotional puzzle piece, for better or for worse our experiences and observations repeated in our minds like a cinematic reel form beliefs that become who we are. In The Only Way to Eat a Cheeseburger, Author and Speaker, Joe Vercellino, masterfully guides readers through foundational stories that have become the primary influence of achievement, insecurity and belief. Favorites like "Batman Joey," "Be a Coconut, "I can't remember a time" and "$0.00," create meaningful reflection using vulnerability and staggering openness around emotional toil and struggle.