Whenever young Rachel must get a new pair of glasses other kids make fun of her. As a result, she is upset and discouraged about how she looks. While sitting around a campfire struggling with her feelings, Max the Marshmallow Cowboy, appears out of a bag of marshmallows. They have a chat about what self-image is, how other people's opinions do not determine how she looks, and the choice she can make with how she sees herself. Max explains that boys and girls alike have to practice how they speak to themselves, and they must continually choose their self-image.