One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/02/2000
ISBN: 9780071362467
Pages: 400
Weight: 1.56lbs
Size: 9.32h x 6.30w x 1.27d