Customer Adoption Reimagined delivers a powerful blueprint for founders, innovators, and changemakers seeking to overcome one of the most overlooked hurdles in innovation: early-stage customer adoption. Rather than focusing on product development or fundraising, Berkley A. Baker zeroes in on the real-world complexities of getting new ideas to stick-revealing that success lies not just in innovation, but in alignment.

At the heart of this book is the CFOSS(R) framework, a five-dimensional model that redefines how organizations approach customer value. CFOSS-Core, Financial, Operational, Strategic, and Social-challenges traditional adoption models like the Technology Adoption Life Cycle (TALC), offering a more dynamic, multi-perspective lens for engaging real customers. Through compelling case studies ranging from robotic surgery to the civil rights movement, Baker illustrates how innovators can identify customer archetypes, tailor value propositions, and avoid costly missteps.

Whether you're launching a disruptive technology, advocating for social change, or scaling a new venture, this book helps you diagnose why adoption stalls and shows you how to reframe your strategy to gain traction. You'll learn how to shift from chasing investors to validating customers, avoid the trap of "selling to everyone," and craft offerings that resonate deeply across diverse stakeholder groups.

Customer Adoption Reimagined isn't just a how-to manual-it's a call to rethink the entire innovation journey. With practical tools like the Innovation Adoption Pathway (IAP) and a wealth of insights drawn from the field, this book equips leaders to transform resistance into momentum and ideas into lasting impact.

If you're ready to move beyond assumptions and drive meaningful, sustainable growth, Customer Adoption Reimagined offers the clarity, structure, and strategy you need.