This book is more than a guide to building a sustainable accounting
firm; it's an invitation to rediscover why you became an accounting
professional. It's a roadmap for stepping off the transactional treadmill
and into the transformation economy, where relationships thrive, lives
change, and legacies are built.
Professions aren't transformed by sweeping mandates or top-down reform
decreed by professional bodies. They are remade by bold individuals who
dare to reimagine what's possible.
As you read this book, I encourage you to embrace the challenge. Be the
change you seek for your firm and your profession. Because the future of
accounting isn't something to observe--it's something to build.
Building a Sustainable Accounting Firm illuminates the path forward.
You'll meet some of the pioneers who are blazing the trail of new business models that challenge the fossilized status quo, while leaving behind maps for the curious.
Whatever the design, the bold leap into the unknown is yours to create. One
day, posterity will thank you.

CONTENTS
Foreword....................................................................................................... III
Introduction: Why I Wrote This Book........................................................ 1
About the Author......................................................................................... 17
My Personal Story........................................................................................ 19
Section 1: Revenue....................................................................................... 31
Section 1.1 Changing the Revenue Model for Accounting Firms........ 33
Section 1.2 How Modern Accounting Firms Set Prices........................ 51
Section 1.3 Systematize Your Marketing .............................................. 59
Section 2: Staffing ........................................................................................ 81
Section 2.1 Motivating People and Aligning Compensation
with Billing............................................................................................. 83
Section 2.2 What It's Like to Work at a Virtual CFO Firm.................. 89
Section 2.3 Franchise Model: Alternative to the Partnership Model.... 95
Section 2.4 How to Incentivize People Beyond Hours ......................101
Section 2.5 Give Employees Flexibility About How Much,
Where and When to Work..................................................................105
Section 2.6 Offshoring.........................................................................111
Section 2.7 Managing Remote Teams.................................................117
Section 3: OpEx .........................................................................................125
Section 3.1 Building and Upgrading Your Tech Stack........................127
Section 3.2 How Niching Simplifies Operations................................145
Section 3.3 New Client Onboarding...................................................155
Section 3.4 Quality Control and Quality Management.....................167
Section 3.5 Marketing as CapEx vs. Operating Expense....................179
Section 4: Profit.................................................................189
Section 4.1 Building Services and Systems So You Can Have a Life..191
Section 4.2 Measuring Capacity: Bigger Isn't Necessarily Better.........205
Section 4.3 How to Maximize the Value of Your Firm.......................209
Section 4.4 Selling Your Firm ..............................................................219
Conclusion................................................................................................... 235

Binding Type: Paperback
Publisher: Bookbaby
Published: 09/25/2025
ISBN: 9798317814762
Pages: 248