From a data set of one thousand lines of found text collected from male same-sex hook-up sites, Moreno chose over forty adverts and attempted to create 'ideal' responses through self-portrait. Acting as stylist, set decorator, subject and photographer, each image was made on a shoe-string budget in a corner of the artist's flat.

Moreno is in recovery from body dysmorphic and eating disorders, and the project began as a means of addressing the crisis of being photographed and of seeing themselves. Moving beyond the psychotherapeutic, the series explores how queer masculinities are unstable constructions, rooted in material and digital cultures and inextricably linked to the interests of neoliberalism.