{"product_id":"zero-to-one-notes-on-startups-or-how-to-build-the-future-9780804139298","title":"Zero to One: Notes on Startups, or How to Build the Future","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003e#1 NEW YORK TIMES BESTSELLER\u003cbr\u003e\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf you want to build a better future, you must believe in secrets.\u003cbr\u003e\u003cbr\u003eThe great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In \u003cb\u003e\u003ci\u003eZero to One\u003c\/i\u003e\u003c\/b\u003e, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. \u003cp\u003e\u003c\/p\u003eThiel begins with the contrarian premise that we live in an age of technological stagnation, even if we're too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. \u003cp\u003e\u003c\/p\u003eDoing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eZero to One\u003c\/i\u003e presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Currency\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780804139298\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.70w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 08\/11\/2014\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 09\/01\/2014\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 09\/15\/2014 pg. 9\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/01\/2015 pg. 54\u003cbr\u003e","brand":"Peter Thiel, Blake Masters","offers":[{"title":"Default Title","offer_id":36643755163804,"sku":"9780804139298","price":26.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_b620cd2c-209f-4aab-aac8-5252ca4bd398.jpg?v=1603857213","url":"https:\/\/pastforward.org\/products\/zero-to-one-notes-on-startups-or-how-to-build-the-future-9780804139298","provider":"Past Forward","version":"1.0","type":"link"}