{"product_id":"youtubers-how-youtube-shook-up-tv-and-created-a-new-generation-of-stars-9781912454211","title":"Youtubers: How Youtube Shook Up TV and Created a New Generation of Stars","description":"'For anyone trying to understand the bonkers world of YouTube, this is \u003cb\u003eessential reading\u003c\/b\u003e.' \u003ci\u003e- ESQUIRE\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'\u003cb\u003eBoth\u003c\/b\u003e \u003cb\u003eabsorbing\u003c\/b\u003e \u003cb\u003eand highly illuminating\u003c\/b\u003e' \u003ci\u003e- THE BOOKSELLER\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'\u003cb\u003eNo one understands the intricacies of YouTube like Chris Stokel-Walker\u003c\/b\u003e' \u003ci\u003e- THE ATLANTIC\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eTwo billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?\u003cbr\u003e\u003cbr\u003eMore than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.\u003cbr\u003e\u003cbr\u003eThis is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Canbury Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/19\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781912454211\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.00w x 1.30d","brand":"Chris Stokel-Walker","offers":[{"title":"Default Title","offer_id":51495089963189,"sku":"9781912454211","price":27.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_1ba5583e-1e7d-4c2d-9954-8626bcd9cf80.jpg?v=1754974002","url":"https:\/\/pastforward.org\/products\/youtubers-how-youtube-shook-up-tv-and-created-a-new-generation-of-stars-9781912454211","provider":"Past Forward","version":"1.0","type":"link"}