{"product_id":"you-get-the-agency-you-deserve-20-practical-and-emotional-lessons-to-maximize-your-agency-and-partner-relationship-9798988270607","title":"You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship","description":"\u003cp\u003eThere are millions of people tasked to manage the relationships between their companies and the advertising, marketing, media, and consulting agencies they have hired. Across the industry, though, there is little conversation about how to foster great relationships between clients and agencies, which in turn generates maximum value.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhy is this? First, leaders on the client side are rarely forced to be great clients because of a complicated power dynamic, and a lack of clarity around why it would even be worth the time invested. Secondly, there is little to no coaching or teaching around how to be a great client. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhat if the people hiring agencies, consultancies, and even freelancers \u003cstrong\u003ewere more curious as to how to be the best possible client and reap the rewards of that excellence? \u003c\/strong\u003eWhat if there were some practical ways to help them?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn You Get The Agency You Deserve, Jared Belsky outlines twenty practical and emotional lessons to help clients get the most out of their agency partnership. Belsky's perspectives will not only lead to mutual trust and better communication with agency partners-they will lead to more successful campaigns that will help your company's bottom line. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAfter reading You Get the Agency You Deserve, you'll be equipped to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProvide effective feedback\u003c\/strong\u003e to your team\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet clear expectations and goals\u003c\/strong\u003e that will produce better work and results\u003c\/li\u003e\n\u003cli\u003eBetter motivate team members by \u003cstrong\u003ecommunicating with confidence, candor, and optimism \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003erealize\u003cstrong\u003e the best path for navigating conflict is not a divorce, but rather improving the relationship\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBelsky's expertise comes from 20 years of leading some of the nation's most successful digital agencies, as the CEO now at Acadia and previously at 360i. He has also managed the integrated media budget for Coca-Cola's Fanta brand, giving him a unique perspective with experience on both the client and agency side. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're the chief marketing officer of a Fortune 500 company who wants to be a more effective client for your agency partner, or whether you want to establish better communication with your team, \u003cstrong\u003ethis book will provide critical insights to inspire better work.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ripples Media LLC\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798988270607\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 126\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.34d","brand":"Jared Belsky","offers":[{"title":"Default Title","offer_id":43112193851573,"sku":"9798988270607","price":13.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_b132254d-8a6c-4187-963a-05fe4ee75e23.jpg?v=1693930723","url":"https:\/\/pastforward.org\/products\/you-get-the-agency-you-deserve-20-practical-and-emotional-lessons-to-maximize-your-agency-and-partner-relationship-9798988270607","provider":"Past Forward","version":"1.0","type":"link"}