{"product_id":"winning-the-advertising-game-lessons-from-the-super-bowl-ad-champions-9783031775055","title":"Winning the Advertising Game: Lessons from the Super Bowl AD Champions","description":"\u003cp\u003eUnlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.\u003c\/p\u003e \u003cp\u003eThis book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It's also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9783031775055\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.28h x 6.20w x 0.61d","brand":"Sascha Raithel,Charles R. Taylor,David W. Stewart","offers":[{"title":"Default Title","offer_id":52679591788725,"sku":"9783031775055","price":38.24,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/winning-the-advertising-game-lessons-from-the-super-bowl-ad-champions-9783031775055","provider":"Past Forward","version":"1.0","type":"link"}