{"product_id":"win-bigly-persuasion-in-a-world-where-facts-dont-matter-9798990531628","title":"Win Bigly: Persuasion in a World Where Facts Don't Matter","description":"\u003cp\u003e\u003cstrong\u003eThe \u003cem\u003eNew York Times\u003c\/em\u003e bestseller that changed how we understand reality itself-expanded and updated to include the first Trump administration, January 6th, and the 2024 election\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eScott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams-best known as \"the guy who created Dilbert\"-recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.\u003c\/p\u003e\u003cp\u003eThe point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when they're used on you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWin Bigly\u003c\/em\u003e, now in its second edition, explains one of the most important perceptual shifts in the history of humankind.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Scott Adams, Inc.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798990531628\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.94d","brand":"Scott Adams","offers":[{"title":"Default Title","offer_id":44700473917621,"sku":"9798990531628","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_eeef9bda-633b-4e32-a292-de0d92fbaf9f.jpg?v=1728397272","url":"https:\/\/pastforward.org\/products\/win-bigly-persuasion-in-a-world-where-facts-dont-matter-9798990531628","provider":"Past Forward","version":"1.0","type":"link"}