{"product_id":"will-post-for-profit-how-brands-and-influencers-are-cashing-in-on-social-media-9781642935462","title":"Will Post for Profit: How Brands and Influencers Are Cashing in on Social Media","description":"\u003cb\u003eHow to earn a profit on social media.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eSince the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eWill Post for Profit\u003c\/i\u003e unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an in-depth, how-to, and easily digestible format--exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. \u003cp\u003e\u003c\/p\u003eWhether brand or influencer, just starting out or a well-seasoned social guru, \u003ci\u003eWill Post for Profit\u003c\/i\u003e will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Post Hill Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781642935462\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.50w x 1.00d","brand":"Justin Blaney, Kate Fleming","offers":[{"title":"Default Title","offer_id":36664308990108,"sku":"9781642935462","price":14.45,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_275799a2-3c45-40c1-856c-3dc72e71d118.jpg?v=1603906315","url":"https:\/\/pastforward.org\/products\/will-post-for-profit-how-brands-and-influencers-are-cashing-in-on-social-media-9781642935462","provider":"Past Forward","version":"1.0","type":"link"}