{"product_id":"why-start-ups-fail-avoiding-the-traps-on-the-path-to-commercial-success-9781399430227","title":"Why Start-Ups Fail: Avoiding the Traps on the Path to Commercial Success","description":"\u003cp\u003e\u003cb\u003eA shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them - both as an entrepreneur and an investor.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin - who has been at both sides of the investment table - guides you through the six major reasons why start-ups fail, and how to avoid them. \u003cp\u003e\u003c\/p\u003e Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that. \u003cp\u003e\u003c\/p\u003e Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, \u003ci\u003eWhy Start-Ups Fail\u003c\/i\u003e spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/14\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781399430227\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.00d","brand":"Bernie Bulkin","offers":[{"title":"Default Title","offer_id":52360494776501,"sku":"9781399430227","price":29.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_4041aba6-757c-4055-8c93-b0f724ddad19.jpg?v=1773721221","url":"https:\/\/pastforward.org\/products\/why-start-ups-fail-avoiding-the-traps-on-the-path-to-commercial-success-9781399430227","provider":"Past Forward","version":"1.0","type":"link"}