{"product_id":"why-customers-choose-how-to-use-psychology-to-build-brand-positioning-that-converts-9781919349831","title":"Why Customers Choose: How to Use Psychology to Build Brand Positioning That Converts","description":"\u003cp\u003e\u003cstrong\u003eWhy do some brands feel instantly right while others are ignored, even when the product is better?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePeople do not buy consciously. They respond to cues, fast emotional responses, learned habits, social signals and invisible reference points present in the moment of choice. This is why there is no average consumer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThese responses are not random. They are shaped over time by biology and lived experience, which determine what feels safe, familiar, risky or worth choosing before logic ever gets involved, drawing from behavioural science, neuroscience and psychology.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOnce you understand this, marketing stops being about saying more and becomes about triggering the right thing. Founders can rethink positioning, messaging and strategy by focusing on what actually moves a person to choose one brand over another.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Accelerating Brands Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781919349831\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Karina Karn","offers":[{"title":"Default Title","offer_id":52452280336565,"sku":"9781919349831","price":16.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_81c1bf53-38af-4ddb-a2c5-cdbeb44c9241.jpg?v=1776826547","url":"https:\/\/pastforward.org\/products\/why-customers-choose-how-to-use-psychology-to-build-brand-positioning-that-converts-9781919349831","provider":"Past Forward","version":"1.0","type":"link"}