{"product_id":"white-papers-fd-9781118496923","title":"White Papers Fd","description":"\u003cp\u003e\u003cb\u003eA fast and easy way to write winning white papers \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, \u003ci\u003eWhite Papers For Dummies\u003c\/i\u003e gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.\u003c\/p\u003e \u003cp\u003eThe fact-based documents known as white papers have been called the \"king of content.\" No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.\u003c\/p\u003e \u003cp\u003eWhere white papers were once used only by technology firms, they are becoming \"must-have\" items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.\u003c\/p\u003e \u003cp\u003eBut writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who's done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham--also known as That White Paper Guy--provides dozens of tips and tricks to help your project come together faster and easier.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhite Papers For Dummies\u003c\/i\u003e will help you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eQuickly determine if your B2B firm could benefit from a white paper\u003c\/li\u003e \u003cli\u003eMaster the three phases of every white paper project: \u003cbr\u003e planning, production, and promotion\u003c\/li\u003e \u003cli\u003eUnderstand when and how to use the three main types of white paper\u003c\/li\u003e \u003cli\u003eDecide which elements to include and which to leave out\u003c\/li\u003e \u003cli\u003eLearn the best practices of seasoned white paper researchers and writers\u003c\/li\u003e \u003cli\u003eChoose from 40 different promotional tactics to get the word out\u003c\/li\u003e \u003cli\u003eAvoid common mistakes that many beginners make\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118496923\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 366\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.29h x 7.42w x 0.77d","brand":"Graham","offers":[{"title":"Default Title","offer_id":36648199717020,"sku":"9781118496923","price":22.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_59d4cd49-2ec9-43a5-a3b4-04f772ab36e9.jpg?v=1603869397","url":"https:\/\/pastforward.org\/products\/white-papers-fd-9781118496923","provider":"Past Forward","version":"1.0","type":"link"}