{"product_id":"where-good-ideas-come-from-the-natural-history-of-innovation-9781594485381","title":"Where Good Ideas Come from: The Natural History of Innovation","description":"\u003cb\u003eA fascinating deep dive on innovation from the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eHow We Got To Now\u003c\/i\u003e and \u003ci\u003eUnexpected Life\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Riverhead Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781594485381\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 1.00d","brand":"Steven Johnson","offers":[{"title":"Default Title","offer_id":36661083865244,"sku":"9781594485381","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4edc018a-30ca-4237-ba67-e10acf402243.jpg?v=1603898566","url":"https:\/\/pastforward.org\/products\/where-good-ideas-come-from-the-natural-history-of-innovation-9781594485381","provider":"Past Forward","version":"1.0","type":"link"}