{"product_id":"what-you-need-to-know-about-starting-a-business-9780857082046","title":"What You Need to Know about Starting a Business","description":"Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? \u003cp\u003eNow is your chance. Starting up a business has never been more exciting.\u003c\/p\u003e \u003cp\u003eThis book explains what you really need to know to make your business a success: \u003cbr\u003e - How you'll know if you've got a good idea\u003cbr\u003e - The practicalities of setting up a company\u003cbr\u003e - How to manage the money\u003cbr\u003e - How to sell what you do\u003cbr\u003e - How to make sure you stay soon through it all.\u003c\/p\u003e \u003cp\u003eThis is the book you need to swagger into the Dragon's Den full of confidence.\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eChapter 1 - The Idea\u003c\/p\u003e \u003cp\u003eChapter 2 - The Business Plan\u003c\/p\u003e \u003cp\u003eChapter 3 - Systems, Tools and Legalities\u003c\/p\u003e \u003cp\u003eChapter 4 - Money\u003c\/p\u003e \u003cp\u003eChapter 5 - Sales \u0026amp; Marketing\u003c\/p\u003e \u003cp\u003eChapter 6 - People\u003c\/p\u003e \u003cp\u003eChapter 7 - Growth and Staying Power\u003c\/p\u003e \u003cp\u003eChapter 8 - Lifestyle\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Capstone\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780857082046\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.34h x 4.73w x 0.66d","brand":"Kevin Duncan","offers":[{"title":"Default Title","offer_id":39637875851445,"sku":"9780857082046","price":18.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_dce2d26a-9748-4551-a6b0-7fabac07ad7c.jpg?v=1617679085","url":"https:\/\/pastforward.org\/products\/what-you-need-to-know-about-starting-a-business-9780857082046","provider":"Past Forward","version":"1.0","type":"link"}