{"product_id":"what-happened-to-advertising-what-would-gossage-do-9788469727270","title":"What Happened To Advertising? What Would Gossage Do?","description":"\u003cp\u003e\u003cstrong\u003eThe inconvenient truth about online advertising and social media.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Are brands really created by \"branding campaigns\"? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has \"display advertising\" on the web become, if not the reign of large-scale, low-quality direct response?\u003cbr\u003e \u003cbr\u003e What about our obsession with social media? Do consumers really want to have \u003cbr\u003e \"conversations\" with brands? What is the real value of a Facebook Fan? What are social networks if not private enclosures of the web and advertising platforms? \u003cbr\u003e \u003cbr\u003e Who was Howard Luck Gossage, and why should we study his work? Why was he more successful with things \"interactive\" and \"social\" 50 years ago than anybody has been in our \"digital\" era? Were he around today, what would Gossage do? \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Massimo Moruzzi\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/27\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9788469727270\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 92\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.19d","brand":"Massimo Moruzzi","offers":[{"title":"Default Title","offer_id":38212593877173,"sku":"9788469727270","price":5.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7047afe9-e96b-4eef-b93c-d563f69b0627.jpg?v=1610436182","url":"https:\/\/pastforward.org\/products\/what-happened-to-advertising-what-would-gossage-do-9788469727270","provider":"Past Forward","version":"1.0","type":"link"}