{"product_id":"web3-marketing-a-handbook-for-the-next-internet-revolution-9781394171958","title":"Web3 Marketing: A Handbook for the Next Internet Revolution","description":"\u003cp\u003e\u003cb\u003eThe Must-Read Essential Web3 Marketing Book\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWeb3 Marketing: A Handbook for the Next Internet Revolution\u003c\/i\u003e is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users. \u003c\/p\u003e\u003cp\u003eAs former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin--Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers--already working or investing in Web3, exploring what it means for their business, or considering a jump into something new--and for anyone who wants to understand the next internet revolution.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/04\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394171958\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003c\/p\u003e","brand":"Amanda Cassatt","offers":[{"title":"Default Title","offer_id":42729539207349,"sku":"9781394171958","price":23.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_dcf8c332-7e63-472e-8109-3052f56206c1.jpg?v=1675803355","url":"https:\/\/pastforward.org\/products\/web3-marketing-a-handbook-for-the-next-internet-revolution-9781394171958","provider":"Past Forward","version":"1.0","type":"link"}