{"product_id":"we-are-all-weird-the-rise-of-tribes-and-the-end-of-normal-9781591848240","title":"We Are All Weird: The Rise of Tribes and the End of Normal","description":"World of Warcrafters, LARPers, Settlers of Catan? \u003cb\u003eWeird. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eBeliebers, Swifties, Directioners? \u003cb\u003eWeirder. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003ePaleos, vegans, carb loaders, ovolactovegetarians? \u003cb\u003ePretty weird. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eMets fans, Yankees fans, Bears fans? \u003cb\u003eDefinitely weird. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eFace it. \u003cb\u003eWe're all weird. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eSo why are companies still trying to build products for the masses? \u003cp\u003e\u003c\/p\u003eWhy are we still acting like the masses even exist? \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWeird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781591848240\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.10h x 5.10w x 0.60d","brand":"Seth Godin","offers":[{"title":"Default Title","offer_id":42925083361461,"sku":"9781591848240","price":16.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_411d5e34-bcc2-407d-bb25-6c149359b345.jpg?v=1687845171","url":"https:\/\/pastforward.org\/products\/we-are-all-weird-the-rise-of-tribes-and-the-end-of-normal-9781591848240","provider":"Past Forward","version":"1.0","type":"link"}