{"product_id":"visionary-selling-how-to-get-to-top-executives-and-how-to-sell-them-when-youre-there-9781416578383","title":"Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There","description":"Innovative and on the cutting edge, \u003ci\u003eVisionary Selling\u003c\/i\u003e shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. \u003cp\u003e\u003c\/p\u003eAs a result of reengineering and the trend towards new \"horizontal\" management structures, top executives are more accessible and more responsive to outside sources of information and ideas. By discovering customers' vision and formulating innovative ideas to enhance their businesses, salespeople can \"cross the boundary\" of sales to perform as business allies in a collaboration to fulfill the vision of their customers. The sales results can be spectacular. \u003cp\u003e\u003c\/p\u003eIn this practical and informative book, top saleswoman and professional trainer Barbara Geraghty explains that the best way to sell to a CEO or other top-level executive is to learn to think like one. Her Visionary Selling program will guide you through every step of this innovative process, using helpful true-life examples of how salespeople have used this approach effectively. You'll also learn how to discover the customer's vision, values, and core competencies; how to package the information into a strategic collaboration; and how to communicate a pertinent story that adds value at the executive level. With her gift for making complex ideas accessible, Geraghty explains: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eHow to \"cross the boundary\" of sales and become a business ally of your customers \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to turn gatekeepers into allies (illustrated by success and horror stories from CEO administrative assistants at Fortune 500 companies) \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to use the Internet to research industry issues, specific company information, and marketplace trends and opportunities \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to approach executives through e-mail with compelling ideas and valuable information for their businesses \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to craft a pertinent and provocative presentation that contains key elements of interest and value to an executive\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003eChallenging its readers to look beyond the product to the achievement of a long-term alliance with their customers, \u003ci\u003eVisionary Selling\u003c\/i\u003e will be the turning point in the careers of salespeople everywhere.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781416578383\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.62d","brand":"Barbara Geraghty","offers":[{"title":"Default Title","offer_id":43418316767413,"sku":"9781416578383","price":15.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_984735a4-396c-49e5-8ba7-d51bcfeb0cee.jpg?v=1703004186","url":"https:\/\/pastforward.org\/products\/visionary-selling-how-to-get-to-top-executives-and-how-to-sell-them-when-youre-there-9781416578383","provider":"Past Forward","version":"1.0","type":"link"}