{"product_id":"value-prop-9780981912608","title":"Value Prop","description":"Value Prop shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cody Rock Press (G2m Group, Inc.)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780981912608\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 161\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.41d","brand":"Jose Palomino","offers":[{"title":"Default Title","offer_id":38016697663669,"sku":"9780981912608","price":13.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2b314482-cca5-408e-a0da-2a0e438e7cf3.jpg?v=1609160439","url":"https:\/\/pastforward.org\/products\/value-prop-9780981912608","provider":"Past Forward","version":"1.0","type":"link"}