{"product_id":"value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-9780071761680","title":"Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value","description":"\u003cp\u003e\u003cb\u003eA Groundbreaking Pricing Model for the New Business Landscape\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eWhen customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using \u003ci\u003eValue-Based Pricing.\u003c\/i\u003e Done correctly, this method of pricing and selling helps you: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand your customers' wants and needs \u003c\/li\u003e\n\u003cli\u003eFocus on what makes your company different \u003c\/li\u003e\n\u003cli\u003eQuantify your differences and build a value-based strategy \u003c\/li\u003e\n\u003cli\u003eCommunicate your value directly to your customers\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eNow more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how.\u003c\/p\u003e \u003cp\u003eDeveloped by global consultants Harry Macdivitt and Mike Wilkinson, \u003ci\u003eValue-Based Pricing\u003c\/i\u003e identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, \u003ci\u003eand\u003c\/i\u003e consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever.\u003c\/p\u003e \u003cp\u003eSo forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/10\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071761680\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 291\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.00d","brand":"Harry Macdivitt, Mike Wilkinson","offers":[{"title":"Default Title","offer_id":36634672332956,"sku":"9780071761680","price":44.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_ef1dfd1d-71c5-4ea4-b3c8-e46a652a4ff7.jpg?v=1603837343","url":"https:\/\/pastforward.org\/products\/value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-9780071761680","provider":"Past Forward","version":"1.0","type":"link"}