{"product_id":"ux-titans-insights-from-the-world-of-ux-thought-leaders-9783000818196","title":"UX Titans: Insights from the World of UX Thought Leaders","description":"\u003cp\u003e\u003cstrong\u003eWhat do leading UX professionals wish they had known at the start of their careers?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this book, you'll find the answers - directly from the source.\u003c\/p\u003e\u003cp\u003eWe interviewed 19 UX Titans: seasoned professionals from the industry, respected researchers from academia, or influential voices with large followings in the UX community. Each of them generously shared the insights, lessons, and hard-won advice they wish someone had told them when they were just starting out.\u003c\/p\u003e\u003cp\u003eThese conversations were systematically analyzed and synthesized into clear, actionable insights that go beyond individual experiences to reveal common patterns and shared truths.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you'll learn from the UX Titans: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat personal qualities help people thrive in UX?\u003c\/li\u003e\n\u003cli\u003eHow to find and grow the right UX team members?\u003c\/li\u003e\n\u003cli\u003eHow to strategically embed UX in an organization - and win support?\u003c\/li\u003e\n\u003cli\u003eHow to succeed in UX with different budgets?\u003c\/li\u003e\n\u003cli\u003eHow to measure UX in practical projects and show it's return of investment (ROI)?\u003c\/li\u003e\n\u003cli\u003eWhich mindset is needed to succeed in UX?\u003c\/li\u003e\n\u003cli\u003eWhich are the best UX methods - and which are overrated?\u003c\/li\u003e\n\u003cli\u003e... and much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis is not just another collection of UX tools. \u003c\/strong\u003eIt's a powerful synthesis of expert knowledge - from voices that played and shaped the UX field for years. Whether you're just beginning your UX career or are already a seasoned UX professional yourself, this book will sharpen your perspective and help you build your team.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book is for you if you want to: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStart your UX journey with real-world insights from proven experts\u003c\/li\u003e\n\u003cli\u003eLead, grow, or transform UX within your team or organization\u003c\/li\u003e\n\u003cli\u003eLearn from professionals who influence how UX is experienced, practiced and taught\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGet unique insights from the UX Titans - leaders from industry, academia, and the wider design community.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStart reading now and take your UX journey to the next level.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFeatured UX Titans are: Bill Albert, Carmen Fehrenbach, Dominique Winter, Gabriela Gomes, Gert-Dieter Tuzar, Guido Meier-Arendt, Katja Busch, Kerstin Dyck, Kevin Liang, Lutz Krau , Marc Hassenzahl, Matthias Schulz, Nis Boy Naeve, Oliver Kulpi, Sarah Diefenbach, Thomas Vöhringer-Kuhnt, Tobias Oberpaul, Ulf Schubert, and Uwe Betzin\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benjamin Franz\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9783000818196\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.80d","brand":"Benjamin Franz,Michaela Kauer-Franz","offers":[{"title":"Default Title","offer_id":52403504840885,"sku":"9783000818196","price":17.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_eaac5945-f560-4c2f-b0d1-e7389fe7e76a.jpg?v=1774969458","url":"https:\/\/pastforward.org\/products\/ux-titans-insights-from-the-world-of-ux-thought-leaders-9783000818196","provider":"Past Forward","version":"1.0","type":"link"}