{"product_id":"ux-strategy-product-strategy-techniques-for-devising-innovative-digital-solutions-9781492052432","title":"UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions","description":"\u003cp\u003eUser experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.\u003c\/p\u003e\u003cp\u003eAuthor Jaime Levy shows UX\/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefine value propositions and validate target users through provisional personas and customer discovery techniques\u003c\/li\u003e\n\u003cli\u003eConduct methodical competitive research on direct and indirect competitors and create an analysis brief to decisively guide stakeholders\u003c\/li\u003e\n\u003cli\u003eUse storyboarding and rapid prototyping for designing experiments that focus on the value innovation and business model of your product\u003c\/li\u003e\n\u003cli\u003eLearn how to conduct user research online to get valuable insights quickly on any budget\u003c\/li\u003e\n\u003cli\u003eTest business ideas and validate marketing channels by running online advertising and landing page campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/06\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781492052432\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304","brand":"Jaime Levy","offers":[{"title":"Default Title","offer_id":39398233374901,"sku":"9781492052432","price":42.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d3b27ea4-20c9-41f8-a0a0-e57606a7c21e.jpg?v=1615299917","url":"https:\/\/pastforward.org\/products\/ux-strategy-product-strategy-techniques-for-devising-innovative-digital-solutions-9781492052432","provider":"Past Forward","version":"1.0","type":"link"}