{"product_id":"ux-research-practical-techniques-for-designing-better-products-9781491951293","title":"UX Research: Practical Techniques for Designing Better Products","description":"\u003cp\u003eOne key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner.\u003c\/p\u003e\u003cp\u003eThis book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn what it takes to ask good research questions\u003c\/li\u003e\n\u003cli\u003eKnow when to use quantitative and qualitative research methods\u003c\/li\u003e\n\u003cli\u003eExplore the logistics and details of coordinating a research session\u003c\/li\u003e\n\u003cli\u003eUse softer skills to make research seem natural to participants\u003c\/li\u003e\n\u003cli\u003eLearn tools and approaches to uncover meaning in your raw data\u003c\/li\u003e\n\u003cli\u003eCommunicate your findings with a framework and structure\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781491951293\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d","brand":"Brad Nunnally, David Farkas","offers":[{"title":"Default Title","offer_id":36653570523292,"sku":"9781491951293","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_72350366-9beb-4aba-a860-37395b7cd17b.jpg?v=1603881944","url":"https:\/\/pastforward.org\/products\/ux-research-practical-techniques-for-designing-better-products-9781491951293","provider":"Past Forward","version":"1.0","type":"link"}