{"product_id":"ux-for-business-how-to-design-valuable-digital-companies-9781098110598","title":"UX for Business: How to Design Valuable Digital Companies","description":"\u003cp\u003eMany UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a young designer trying to design something new or a designer who works with lots of different products and stakeholders, \u003ci\u003eUX for Business\u003c\/i\u003e is your missing guide to real-world UX. \u003c\/p\u003e\u003cp\u003e Intermediate designers and beginners alike will not only learn the business of design but also how to think about design as a professional. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, and how to gain the attention your work deserves. You'll explore the practical aspects of many common types of online businesses, from ecommerce and social platforms to productivity tools. \u003c\/p\u003e\u003cp\u003e You'll learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe most important aspects of common digital business models \u003c\/li\u003e\n\u003cli\u003eHow to conduct UX research and analysis without the luxury of time or money \u003c\/li\u003e\n\u003cli\u003eMethods for getting things done under less-than-ideal circumstances \u003c\/li\u003e\n\u003cli\u003eA design approach that emphasizes value, diagnostics, and probability \u003c\/li\u003e\n\u003cli\u003eHow to avoid common pitfalls caused by inexperience \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781098110598\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214","brand":"Joel Marsh","offers":[{"title":"Default Title","offer_id":43205012979893,"sku":"9781098110598","price":42.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_e67f1784-b053-420c-92af-375405db884c.jpg?v=1698127525","url":"https:\/\/pastforward.org\/products\/ux-for-business-how-to-design-valuable-digital-companies-9781098110598","provider":"Past Forward","version":"1.0","type":"link"}