{"product_id":"unleash-your-inner-company-9781632993083","title":"Unleash Your Inner Company","description":"\u003cp\u003e\u003cem\u003eUnleash Your Inner Company\u003c\/em\u003e distills John Chisholm's four decades of successful entrepreneurship in Silicon Valley into ten steps to discover, launch, and scale the ideal business for you. You will learn how to: \u003c\/p\u003e\u003cp\u003e- Mobilize your passions and perseverance to reinforce each other and achieve your goals\u003cbr\u003e - Discover unsatisfied human and customer needs in those areas where you have natural advantages\u003cbr\u003e - Match those needs with your resources and strengths (your \"STARS\") to assess which needs fit you best\u003cbr\u003e - Improve those fits by acquiring and developing the right resources and strengths; differentiate yourself by being not better, but different, from competitors, even well-established ones\u003cbr\u003e - Innovate by combining things you already know in novel ways\u003cbr\u003e - Partner with firms and individuals so you and your business can focus on what you do best\u003cbr\u003e - Evaluate your options and choose the best one for you\u003cbr\u003e - Launch and scale up your successful business, uniquely tailored to you and your strengths.\u003c\/p\u003e\u003cp\u003eAlong the way, you will discover: \u003c\/p\u003e\u003cp\u003e- That you have many more resources and advantages for success than you realize \u003cbr\u003e - How and when to choose a co-founder and team members\u003cbr\u003e - How to avoid competitors, and thus gain time and space to get established\u003cbr\u003e - How to find, nurture, and ride positive feedback loops within yourself, with your team members, and among your customers\u003cbr\u003e - How to build and maintain your self-confidence despite setbacks\u003cbr\u003e - If, when, and how to raise money\u003cbr\u003e - How to evolve and scale your business, no matter how modest, into a large enterprise, if you so desire\u003cbr\u003e - When to comply with, or circumvent, or oppose regulations that impede the formation or growth of your business\u003cbr\u003e - What you can learn from Apple, Google, Facebook, and Uber.\u003c\/p\u003e\u003cp\u003eYou will learn from the author's mistakes--as many as he was able to squeeze into the 400 pages of this book--so you don't make the same ones.\u003c\/p\u003e\u003cp\u003eRegardless of your background, location, interests, and passions, the timeless and universal insights, principles, anecdotes, and exercises of \u003cem\u003eUnleash Your Inner Company\u003c\/em\u003e will inspire and guide you from your first steps, through every kind of obstacle, to the ultimate success of your venture.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e River Grove Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781632993083\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 430\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.96d","brand":"John Chisholm","offers":[{"title":"Default Title","offer_id":42183738294453,"sku":"9781632993083","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_865f47a1-fea4-49e3-91f5-0e91013da4cd.jpg?v=1654570383","url":"https:\/\/pastforward.org\/products\/unleash-your-inner-company-9781632993083","provider":"Past Forward","version":"1.0","type":"link"}