{"product_id":"universal-methods-of-design-expanded-and-revised-125-ways-to-research-complex-problems-develop-innovative-ideas-and-design-effective-solutions-9781631597480","title":"Universal Methods of Design Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions","description":"\u003cb\u003eThis expanded and revised version of the best-selling \u003ci\u003eUniversal Methods of Design\u003c\/i\u003e is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis\/analysis techniques, and research deliverables for human-centered design. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The text and accompanying photos and graphics of this classic resource are delivered in a \u003cb\u003econcise and accessible format \u003c\/b\u003eperfect for designers, educators, and students. \u003cb\u003eThis new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. \u003c\/b\u003eThe addition of \u003cb\u003e25 new chapters\u003c\/b\u003e brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.\u003cbr\u003e\u003cbr\u003e ​Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a \u003cb\u003econcise description of the method\u003c\/b\u003e, accompanied by \u003cb\u003ereferences to further reading\u003c\/b\u003e. On the right-hand page, \u003cb\u003eimages and case studies for each method\u003c\/b\u003e are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBuild more meaningful products\u003c\/b\u003e with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.\u003cbr\u003e\u003cbr\u003e This essential guide: \u003cul\u003e\n\u003cli\u003eDismantles the myth that user research methods are complicated, expensive, and time-consuming\u003c\/li\u003e\n\u003cli\u003eCreates a shared meaning for cross-disciplinary teams\u003c\/li\u003e\n\u003cli\u003eIllustrates methods with compelling visualizations and case studies\u003c\/li\u003e\n\u003cli\u003eCharacterizes each method at a glance\u003c\/li\u003e\n\u003cli\u003eIndicates when methods are best employed to help prioritize appropriate design research strategies\u003c\/li\u003e\n\u003c\/ul\u003e\u003ci\u003eUniversal Methods of Design, Expanded and Revised\u003c\/i\u003e is \u003cb\u003ean essential resource for designers of all levels and specializations\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rockport Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781631597480\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.40w x 0.80d","brand":"Bruce Hanington, Bella Martin","offers":[{"title":"Default Title","offer_id":36663373463708,"sku":"9781631597480","price":29.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_eb9e27c3-0e58-411f-824b-063b73847608.jpg?v=1603904157","url":"https:\/\/pastforward.org\/products\/universal-methods-of-design-expanded-and-revised-125-ways-to-research-complex-problems-develop-innovative-ideas-and-design-effective-solutions-9781631597480","provider":"Past Forward","version":"1.0","type":"link"}