{"product_id":"ultimate-guide-to-social-media-marketing-9781599186740","title":"Ultimate Guide to Social Media Marketing","description":"\u003cb\u003eCreate Focused Social Media Campaigns Tailored to Your Business\u003c\/b\u003e\u003cp\u003e \u003ci\u003eUltimate Guide to Social Media Marketing\u003c\/i\u003e takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: \u003c\/p\u003e\u003cli\u003eWhy businesses need to embrace social media marketing \u003c\/li\u003e\u003cli\u003eUnderstanding today's social networks from big ones like Facebook and YouTube to emerging platforms \u003c\/li\u003e\u003cli\u003eLearning how to craft your business's social media strategy using today's formats \u003c\/li\u003e\u003cli\u003eHow to leverage images and video in your social media outreach \u003c\/li\u003e\u003cli\u003eLeveraging chat bots, paid social media, and influencer marketing \u003c\/li\u003e\u003cli\u003eBuilding your business social marketing team \u003c\/li\u003e\u003cli\u003eMeasure your social media outreach progress and improve your performance over time\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/25\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599186740\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 376\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.90w x 0.60d\u003c\/li\u003e","brand":"Eric Butow, Jenn Herman, Stephanie Liu","offers":[{"title":"Default Title","offer_id":36661345353884,"sku":"9781599186740","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_74ff3e96-fb0a-4134-8bb5-5f89e09e108c.jpg?v=1603899237","url":"https:\/\/pastforward.org\/products\/ultimate-guide-to-social-media-marketing-9781599186740","provider":"Past Forward","version":"1.0","type":"link"}