{"product_id":"ultimate-guide-to-platform-building-9781599185989","title":"Ultimate Guide to Platform Building","description":"Your business relies on you for its survival, and its life-blood is sales. Build a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. \u003cp\u003e\u003c\/p\u003eLiterary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune. \u003cp\u003e\u003c\/p\u003eKeller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception to: \u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eDevelop content that converts fans into customers\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eCreate a platform strategy that multiplies your marketing efforts overnight\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eShowcase your brand, product, or company and attract new opportunities\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599185989\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.90w x 0.50d","brand":"Wendy Keller","offers":[{"title":"Default Title","offer_id":36661343682716,"sku":"9781599185989","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e8c23224-3966-46df-a565-9017c7f9f2d4.jpg?v=1603899232","url":"https:\/\/pastforward.org\/products\/ultimate-guide-to-platform-building-9781599185989","provider":"Past Forward","version":"1.0","type":"link"}