{"product_id":"ultimate-guide-to-local-business-marketing-9781599185781","title":"Ultimate Guide to Local Business Marketing","description":"MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME \u003cp\u003e\u003c\/p\u003eWith Google, Yahoo , and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. \u003cp\u003e\u003c\/p\u003eFrom defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.\u003cbr\u003eYou'll learn how to: \u003cbr\u003eCapture high-quality leads from Google AdWords and Bing in 48 hours\u003cbr\u003eMaster the components of a high-converting campaign and get the most bang for your buck\u003cbr\u003eHarness mobile search advertising and Facebook ads for maximum results\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/09\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599185781\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.90w x 0.70d","brand":"Perry Marshall, Talor Zamir","offers":[{"title":"Default Title","offer_id":36661343027356,"sku":"9781599185781","price":18.66,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4386319c-70b2-4b53-9c0c-358e8802b95d.jpg?v=1603899230","url":"https:\/\/pastforward.org\/products\/ultimate-guide-to-local-business-marketing-9781599185781","provider":"Past Forward","version":"1.0","type":"link"}