{"product_id":"ultimate-guide-to-google-ads-9781599186733","title":"Ultimate Guide to Google Ads","description":"Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. \u003cp\u003e\u003c\/p\u003e Updates specific to this edition include: \u003cbr\u003e \u003cli\u003ePowerful bidding strategies using remarketing lists for search ads \u003c\/li\u003e\u003cli\u003eNew ad extension features \u003c\/li\u003e\u003cli\u003eAutomation capabilities using scripts \u003c\/li\u003e\u003cli\u003eBonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business \u003cp\u003e\u003c\/p\u003e Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599186733\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 367\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.90w x 0.70d\u003c\/li\u003e","brand":"Perry Marshall, Mike Rhodes, Bryan Todd","offers":[{"title":"Default Title","offer_id":38350013431989,"sku":"9781599186733","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_ca7ac79c-7213-4800-9191-b9b243434570.jpg?v=1611643167","url":"https:\/\/pastforward.org\/products\/ultimate-guide-to-google-ads-9781599186733","provider":"Past Forward","version":"1.0","type":"link"}