{"product_id":"ultimate-guide-to-facebook-advertising-9781599186757","title":"Ultimate Guide to Facebook Advertising","description":"\u003cb\u003eNew Customers Are Waiting...Find Them On Facebook\u003c\/b\u003e\u003cp\u003eFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.\u003cbr\u003eNow in its fourth edition, \u003ci\u003eUltimate Guide to Facebook Advertising\u003c\/i\u003e takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after--10 seconds later, 10 minutes later, and in the following days and weeks.\u003cbr\u003eYou'll discover how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMaximize your ad ROI with newsfeeds, videos, and branded content\u003c\/li\u003e \u003cli\u003eCreate custom audiences from your contact lists, video views, and page engagement\u003c\/li\u003e \u003cli\u003eUse the Facebook Campaign Blueprint proven to generate your first 100 conversions\u003c\/li\u003e \u003cli\u003eBoost your Facebook ads using the Audience Network and Instagram\u003c\/li\u003e \u003cli\u003eFollow the three-step formula for successful video ads\u003c\/li\u003e \u003cli\u003eMaximize campaigns and increase conversions on all traffic to your website\u003c\/li\u003e \u003cli\u003eTrack and retarget engaged users by leveraging the Power of the Pixel\u003c\/li\u003e \u003cli\u003eMake every page on your website 5-10 percent more effective overnight\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599186757\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 376\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.80h x 8.00w x 1.00d\u003c\/ul\u003e","brand":"Perry Marshall, Thomas Meloche, Bob Regnerus","offers":[{"title":"Default Title","offer_id":36661345583260,"sku":"9781599186757","price":22.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7bd4a494-a0a3-40d1-8822-72ee1343feea.jpg?v=1603899238","url":"https:\/\/pastforward.org\/products\/ultimate-guide-to-facebook-advertising-9781599186757","provider":"Past Forward","version":"1.0","type":"link"}