{"product_id":"two-beats-ahead-what-musical-minds-teach-us-about-innovation-9781541730588","title":"Two Beats Ahead: What Musical Minds Teach Us about Innovation","description":"\u003cb\u003eFeaturing interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap and many more, \u003ci\u003eTwo Beats Ahead\u003c\/i\u003e shows us what the musical mind has to teach us about innovation. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eMusicians may just hold the keys to innovation in business. They don't think like we do, and in the creative process, they don't act like we do. It isn't a coincidence that some of the world's most respected creators, like Jimmy Iovine and Bjork, are also entrepreneurs.\u003cbr\u003eIn \u003ci\u003eTwo Beats Ahead\u003c\/i\u003e, the Global Design Director at IDEO and the Senior Vice President for Global Strategy \u0026amp; Innovation at Berklee College of Music interview some of the nation's top musicians and business leaders about how they approach innovation differently. Panay and Hendrix speak with \u003cb\u003eJustin Timberlake \u003c\/b\u003eabout the importance of demoing, and discuss the essentials of acute listening with \u003cb\u003eJimmy Iovine\u003c\/b\u003e. Readers will learn the secrets to maximizing results in a collaboration from \u003cb\u003eBeyonc \u003c\/b\u003e and \u003cb\u003ePharrell Williams\u003c\/b\u003e. They'll learn the importance of experimentation from musical pioneers \u003cb\u003eImogen Heap\u003c\/b\u003e and \u003cb\u003eRadiohead\u003c\/b\u003e, and have a front row seat in a conversation about producing with \u003cb\u003eT Bone Burnett\u003c\/b\u003e and \u003cb\u003eHank Shocklee\u003c\/b\u003e, co-founder of Public Enemy.\u003cbr\u003eOffering clear and concise mindsets that any entrepreneur or innovative thinker can put into practice, this is a one-of-a-kind business book that shows how to thrive in an evolving world--from some of the top creative geniuses of our time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e PublicAffairs\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/06\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781541730588\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256","brand":"Panos A. Panay, R. Michael Hendrix","offers":[{"title":"Default Title","offer_id":39398250578101,"sku":"9781541730588","price":23.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e939cca1-c47d-46d7-9101-6a9cd7b4602d.jpg?v=1615300019","url":"https:\/\/pastforward.org\/products\/two-beats-ahead-what-musical-minds-teach-us-about-innovation-9781541730588","provider":"Past Forward","version":"1.0","type":"link"}